Weimar is renowned as a key heritage site, home to the great German literary figures Johann Wolfgang von Goethe and Friedrich Schiller, and as the birthplace of the Weimar Classicism movement. The town’s leading cultural role is underlined by UNESCO World Heritage Site status for no less than thirteen of its buildings and parks.
This project set out not just to develop an innovative audio-visual city tour for individual tours of Weimar, but also to provide a guide suitable for visitors with limited mobility. The result was a GPS-supported audiovisual adventure tour through Weimar – the first project realised by itour city guide GmbH. Visitors no longer have to keep to the fixed timetable of group tours, but can discover the town at leisure and at their own pace.
With a little help from the multimedia guide, we persuaded the figures of Goethe and Schiller to leave the pedestal of their famous monument in front of the Deutsche Nationaltheater and accompany visitors on an entertaining journey through the town. At the 30 different sights on the tour, Goethe and Schiller do not merely recite a list of dry facts about their adopted town, but offer a spirited account of the Weimar of their day. In the process, they indulge in a mock competition with each trying to smuggle into their comments some of their own famous quotes – an attribute that only makes them seem more human!
The audiovisual tour takes a wider perspective than just the age of Weimar Classicism. As well as recalling the past, Goethe and Schiller also look to the future, to our own times, creating a vibrant and fascinating panorama of life in Weimar. The focus is not only on literary Weimar. Since the town is closely associated with a number of leading composers and musicians as well, the tour includes pieces by, for instance, Johann Sebastian Bach, Johann Nepomuk Hummel, Franz Liszt and Richard Wagner. Sound effects and background noise play their part in bringing the historic town of Weimar to life, transporting the listeners on an entertaining and informative journey back in time.
The GUIDING GROUP provided the following services:
• Research and script (radio play format)
• Translations into a range of languages (English, French, Dutch)
• Recording, editing, mixing and producing the audio in all languages
• Developing a route for visitors with reduced mobility
• Preparing the audio visual guide devices
• Preparing the guide as a downloadable app (since 2013)
In January 2006, this project was awarded the German Marketing Prize for Tourism.
The devices are available for hire at the tourist information offices and at the Weimar Haus museum.
The Guiding Group has already realised approx. xxx audio-visual city tours in various towns and cities across Europe.
Commissioned by: Weimar GmbH
Project period: 2005