In 1997, Erfurt Tourism and Marketing Board was founded in the regional capital of Thuringia as the official organisation to promote tourism in the town. Aside from the primary task of honing Erfurt’s profile as a tourist destination, the marketing activities also focus on accessible tourism.
When Erfurt hosted the 5th Culture Days of the Deaf in September 2012, the “Video guide and city tour for deaf and hard of hearing visitors to Erfurt” was launched as a model project with the support of Dr. Paul Brockhausen, the Thuringian regional parliament’s Commissioner for People with Disabilities.
As part of this project, the Erfurt Tourism and Marketing Board commissioned the Guiding Group to develop an accessible audio guide as a video guide with film sequences in German sign language. This innovative video guide is designed for deaf or hard of hearing visitors who would like to explore the city of Erfurt and its sights independently - without a city guide.
The video guide takes visitors to over twenty stops from the Krämerbrücke to the Petersberg hill and St Mary’s Cathedral, on to the Old Synagogue and the former Augustinian monastery, and finally across Anger square and past the 17th-century Baroque palace now the seat of Thuringia’s minister-president. The videos, played on a user-friendly iPod, also allow visitors to explore Erfurt’s old city centre in their own time.
In 2013, the Erfurt Tourism and Marketing Board was awarded the German Tourism Prize for this project.
The GUIDING GROUP provided the following services:
• filming, editing, mixing, producing the sign language video
• uploading the material to the guides (iPod Touch)
• arranging the licence agreement to provide the guide devices
Commissioned by: Erfurt Tourismus & Marketing GmbH
Project period: 2012
The audio-visual city tour through Dresden was put on in another variation for mobility-limited people. Besides, the route with the POI's evades way stairs and leads the visitor along lowered kerbs. By means of a map the route is evident.