The purpose of this app is to get people excited about nature and the richness of the local animal and plant species! In a joint effort with the DBU, Guiding Group conceived audio guides, that inform visitors on discovery tours through natural heritage sites about habitats of flora and fauna in an entertaining way.
The itour city guide GmbH (Member of GUIDING GROUP) was like all participants, awarded for this project as an official contributor to the "UN-decade for biological diversity" (Document in German only).
Learn more? See Case Studies.
In 2013, together with the Nationales Netzwerk Natur, the Deutsche Bundesstiftung Umwelt (German Federal Environmental Foundation – DBU) invited tenders for the creation of an app platform for their natural heritage areas. This joint app for all 53 members of the Nationales Netzwerk Natur provides a single platform for visitors to natural heritage areas throughout Germany.
The app aims to inspire people about our natural world and increase awareness of the wealth of flora and fauna in Germany! It offers free access to GPS-triggered information, images, audio commentaries and videos about flora and fauna, natural areas or hiking trails. Depending on the tour you want to take, you simply load the related files into the app and can then access all the information, including the maps, offline on your smartphone.
In cooperation with the DBU, the Guiding Group has also designed and developed audio guides taking visitors on an entertaining tour through these natural heritage areas and explaining the habitats and habits of the flora and fauna there.
For example, for the Prora natural heritage area, a friendly district forester accompanies a visitor to the “flint fields”. By listening to this entertaining dialogue, the app users learn how these large natural deposits of flint were created and about the animals that have made this habitat their home, from the red-backed shrike to the smooth snake, and many more.
These audio tours exploit all an audio guide’s potential and include the sounds of rare species to enrich the audio experience. What is the sound of alder tree marshland – for example, during the moor frog mating season?
The guide for the Treetop Trail on the DBU Prora Natural Heritage Site was designed as an audio drama. The forester (played in German by Constantin Hahnel) on Duke Malte zu Puttbus’ estate accompanies visitors along the Treetop Trail, engaging in an entertaining game of hide-and-seek with a woodland spirit. Through this amusing dialogue, the app not only gives listeners an insight into woodland development and the white-tailed eagle population, but also into the history of today’s natural heritage area as a site for military manoeuvres.
The itour “Natur APP” provides every DBU member organisation with its own
database, which they can service at any time using a simple content management system.
With the itour Natur APP database including such leading German nature conservancy institutions as the Naturerbe GmbH, the Heinz Sielmann Foundation, the Schleswig-Holstein Nature Conservancy Foundation and the NABU Foundation Hessisches Naturerbe, it is sure to be maintained over the coming years and new functionalities added.
The Guiding Group has provided the following services:
• Research and authoring of 54 different points of interest on the trails
• Tours for young people and adults
• Audio guide for the exhibition
• Translation of commentaries into English
• Production of a video on ecological succession and open land
• Recording, editing, mixing and producing the audio commentaries
• GPS audio commentaries
Commissioned by: DBU - Deutsche Bundesstiftung Umwelt
Project period: December 2013 – December 2014